Differences in Quitline Registrants' Characteristics During National Radio Versus Television Antismoking Campaigns.
| Author | |
|---|---|
| Abstract |
:
The Centers for Disease Control and Prevention's Tips From Former Smokers® campaign encourages smokers to get help with quitting smoking by promoting 1-800-QUIT-NOW. Campaign advertisements featuring an offer of help with obtaining free cessation medication aired nationally on radio for 2 weeks in 2016. Similar advertisements aired nationally on TV for 3 weeks in 2017. The comparison period of 2016 radio campaign and 2017 TV campaign was used to examine the characteristics of quitline registrants by a media referral source (TV or radio). |
| Year of Publication |
:
2021
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| Journal |
:
American journal of preventive medicine
|
| Volume |
:
60
|
| Issue |
:
3 Suppl 2
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| Number of Pages |
:
S107-S112
|
| ISSN Number |
:
0749-3797
|
| URL |
:
https://linkinghub.elsevier.com/retrieve/pii/S0749-3797(20)30378-0
|
| DOI |
:
10.1016/j.amepre.2020.08.006
|
| Short Title |
:
Am J Prev Med
|
| Download citation |
